The Communication Package team has prepared this first edition of “10 Successful Tips for Disseminating EU Projects” as a way of sharing our experience and know-how with our clients and friends.
Our team boasts highly skilled and experienced graphic, web and audiovisual professionals, with extensive experience in producing communication work packages and institutional dissemination campaigns.
This is the first publication in a series that will be released once a year, in which we share information on best practices, success stories and new developments in the field of ICT.
01: Define your message clearly
Draw up a list of key phrases that illustrate the goals and desired results of your project. Include these concepts in your press releases, your social network posts, your brochures and blogs.
Keep in mind your target audience and the main goals of your project. Your strategy needs to work for different audiences at regional, national and European levels.
Prepare a list of key contacts, including private and public organisations, universities, specialists, and members of European bodies and networks.
02: Create your own library of pictures and videos
Take photos and videos of at every meeting and event you organise. Build your own media gallery with images and videos that illustrate the work you and your partners are doing.
You will then be able to include these images to liven up your website, brochure and final report on the results of your project.
03: Stay connected with your audience
Use web applications that allow interaction between users and free sharing of content through social networks, thus increasing the visibility and traffic of your Web portal. Websites should include an RSS feed that enables publishers to syndicate data automatically. It should also include a social network logos footer so publishers and readers can share news through Facebook, Twitter, LinkedIn, etc.
04: Don’t forget: Mobile first!
Internet users are increasingly surfing and interacting with the Web on their smartphones and other mobile devices. The “web design” approach focuses on crafting websites that provide an optimal viewing experience across a wide range of devices, from mobile phones to desktop computer monitors. This ensures that your audience won’t miss any content, images or interactive features when they visit your site, no matter what interface they’re using.
05: Enhance your project’s social reputation
A broad range of channels such as blogs, newsletters, and social networks, combined with a positive, relevant and on-going message, can help you communicate better with your audience, improve the project’s reputation, become an authority among the project’s public, or even attract new stakeholders.
06: Don’t be afraid to use infographics
An effective and engaging way to explain complex content is through infographics. If you need to present a lot of information at once, try doing it with easy-to-read charts, diagrams, icons, and graphics. Skillfully constructed infographics go beyond pretty pictures by creating an entirely different sort of reading experience that helps focus your audience’s attention, encourages engagement and helps keep your key message in the reader’s mind.
Infographics can be designed for maximum impact on printed, web and mobile formats, and their easy-to-share, viral nature can help reinforce your project’s “brand” on the Web..
07: People love animated stories
Animated videos and digital marketing campaigns go hand in hand. Videos in emails and on social networks can increase the interest of your target audience and the open rates of newsletters and blogs. Studies show increased click-through rates of up to 96% for e-mails with embedded videos.
Animated and motion graphic stories can be a powerful tool for disseminating the results and impact of your project.
08: Keep brochures on hand
Make sure you have a variety of printed materials available in different formats that you can hand out during meetings and events.
Throughout the duration of the project, create a series of brochures, newsletters, roller banners, and other printed materials that will enable you to share information about your project whenever you need to, as easily as pulling a business card out of your pocket when you happen to meet a potential sponsor.
09: Produce high-quality short videos and interviews
If you’re planning to film interviews with members of your consortium, experts or European Commission staff, use a professional camera (HD 1920×1080) that will capture sounds and images accurately, avoiding blurred images and background noise. Try to ensure a good set and proper lighting for your video shoot.
This will increase the odds of obtaining a top-quality video for your presentations, to post on your website or to share on social networks. Viewers will repost your videos if they are worth watching and look professional: short and to the point, visually appealing and technically faultless.
10: Look great, look professional!
Your project’s visual identity should be designed by professionals. Not everyone can do this sort of work, nor is it true that you can outsource to “free” web services and expect a satisfactory outcome.
You may have already noticed that the European Commission is very careful with its visual identity, and it has a series of guidelines for the use of its logo, colours and fonts. This applies to printed materials, web applications and audiovisual productions.
You should do the same! Make sure you have professional support to design a good logo, choose a colour palette that identifies the spirit and values of your project, and prepare a Visual Identity Manual that can help you project a clearer, more professional image.
Communication Package supports you in the creation and production of innovative communication packages for EU projects and institutional dissemination campaigns tailored to fit your needs.
Title: 10 Successful Tips for Disseminating EU Projects
© 2015: Communication Package|Images: Shutterstock.com, Freepik.es
Authors: Carlos Corao, Patricia Rodríguez
Design: Communication Package
Editor: Adela Ball